Nowadays, many publishers use Google Adsence to monetize their website. However, most of them do not understand their terms of use and policy agreement very well. This is the reason why some websites are temporarily or permanently banned or banned from the platform.
Google Guidelines
Here are some essential rules that you must know to prevent your website or account from being banned by AdSense.
The Google guidelines are the following:
- Sexual content is strictly prohibited and not supported by Google.
- Do not cheat Google by placing bait click on an ad.
- You must be transparent with AdSense regarding the privacy policy of your website. Trying to hide something from Google is a very bad idea, as Google always finds the truth.
- Any website related to drugs, weapons, violence and extreme politics will be expelled.
- It is strictly forbidden to repeatedly “self-click” on your own ads or uses robots by all means. Fraudulent clicks are against the Google AdSense guidelines. In case of doubt, the platform will send you an email informing you that access to your account is now restricted.
- You should not modify the given Google Adsense codes or integrate them within iFrames. Slight modifications are allowed but you can not make changes to the “final code”.
- It is necessary not to create a new account for each website, as you can manage multiple websites with only one account.
AdSense alternatives
If you want to diversify your sources of income, you can consider several solutions.
Ad networks CPM is the best alternative
Ad networks with the CPM system (cost per thousand impressions) like MediaFem are an easier and more profitable alternative. MediaFem guarantees qualitative pay for viewing ads that could be the best option for your website that does not require any action from a user.
For example, in MediaFem they gather all the existing formats that are more lucrative for publishers. From standard formats to high impact, such as the skin or recommended content, these various formats allow you to find the most suitable for your website to match the design specifications and be consistent with the user experience.
This platform is based on a tender system called “cabecera offer”. In other words, in each page load, a micro-auction is generated among its 40 partners, to maximize the publishers’ income. You can enjoy this technology that is usually reserved for premium websites.
Personally we use it on one of our websites and so far we have been doing some performance tests of Adsense vs. The moneytizer, including adsense adsense and the moneytizer in our websites. So far the results are in favor of The moneytizer.
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Affiliate marketing, the logic of the effort!
Affiliate marketing is a performance-based advertising model in which a company rewards you as an affiliate for each potential customer generated in your products / services. It is based on four essential actors:
The retailer
The network (contains offers and manages payments)
The affiliate
The client
It is often mixed with other online advertising methods that publishers use. This includes, for example, SEO, content marketing, email marketing and SMO. Frequently overlooked by advertisers, affiliates continue to play an important role in marketing strategies.
To be clear, affiliate marketing is a cost-effective alternative to AdSense, but it requires a lot of time and resources to make it work and be truly profitable.
Recommended content: «Click-bait, beware! »
Think about the last time you read an article and saw several “RECOMMENDED FOR YOU” articles on the screen. That’s what we call “Recommended content.”
The idea is to sell publishers a way to generate high revenue from their website without showing intrusive advertising. These recommendation engines are usually “plug and play”, but some may consider that they work against the best interest of the editor to remove the readers of your website. In addition, many publishers feel frustrated as they can not control the relevance and quality of the content displayed.
In fact, the recommended content could be considered a pure and simple «click bait». Showing content that does not match the areas of interest of your user is a possibility, and in the worst case, content that could be annoying, if you are not working with quality providers such as, for example, Outbrain.
What are the other options?
There are many options for monetizing your website, but not all of them are totally profitable for you: for example, you might try to do an emerging advertisement, but it is often considered invasive and annoying. Another solution could be to show direct advertising, but this requires time, commercial concepts and some knowledge of the market price to avoid being scammed.
In conclusion, there are many options available, but it really depends on you to evaluate which is the best option for your website according to the design of your website, the experience of the users you want to offer, the time it can allow to manage the monetization of your Website and the strategy you want to configure.
To conclude this article, when you register in The moneytizer, do not forget to put our sponsor code and immediately upon registering you will get $ 5 dollars, the sponsorship code is 404c2d2801a0f93f476b76dc72574dcf, to have your first $ 5 FREE.
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Also published on Medium.
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