We all know today’s world is the video and audio world. That may be why you are interested in reading why you should be using programmatic audio ads on your website, right? Well, you have come to the right place. We are here to tell you the reasons why you should definitely give it a try.

There’s no time like the present: now is the best time to get started with audio marketing. The amount of audio content available for streaming has grown, and the average connected consumer now spends more than 6 hours per week listening to digital audio. In today’s digitally connected world, programmatic audio advertising allows you to interact with a growing audience in a simple and direct manner. 

What Are Programmatic Audio Ads?

Programmatic advertising is a type of advertising that relies on technology or software to control ad delivery through automated systems rather than salespeople and manual ad placement. Ads can be planned, scheduled, or programmed, resulting in incredibly efficient distribution and useful data.

Your campaigns are delivered to audiences through programmatic audio advertising, which inserts adverts that play during the transmission of digital audio content. Listeners might hear your commercials before, during, or after the content 

Some Reasons Why You Should Get Started With Programmatic Audio Ads

For starters, marketers wishing to target relevant consumers with customized messaging need to consider this option. People hear these adverts while listening to their favorite online audio content, so this type of ad could help you reach out to highly engaged and lucrative audiences.

Also, every year, digital audiences grow, which is an intriguing point for companies contemplating programmatic ads. Furthermore, as more digital audio content is created and distributed across different platforms, they are grabbing the opportunity to reach these audiences. Because the process is totally automated, marketers may reach people who listen to podcasts, streamed music, or listen to digital radio quickly and easily.

In addition, any advertising campaign relies heavily on the capacity to understand what works and what doesn’t. Using this type of ads, marketers may use real-time information to see which ads and campaigns appeal with their target audiences and repeat successes. They can also use these statistics to test new concepts and track results in real time. This way, businesses can get the most out of their money by understanding their audiences and leveraging data to optimize campaigns over time.

Finally, because of standardized standards, programmatic audio adverts can be developed rapidly and at a minimal cost. Because audio does not require pictures, it has the potential to be far less expensive. A way for businesses to reach out to new audiences without investing a lot of time or money, yet with the possibility for huge returns.

What Platform Should I use?

We highly recommend you try the best one in the market: MediaFem.

MediaFem is a 12-year-old ad network that connects content websites with people wishing to promote via programmatic platforms, then charges a fee depending on the software’s on-site revenue. Publishers will receive 70% of the revenue produced by the service through this platform. These percentages are never averaged among periodicals and remain constant regardless of location.

Sounds good right? To get started, all you have to do is follow a few basic steps and you’ll be ready to go.

  1. Click the “Sign up” button at www.mediafem.com.
  2. Fill up the form with your name, website URL or Download URL (for mobile apps only), email address, and password. Remember to click the box at the bottom if you agree to their terms and privacy policies.
  3. After registering for an account and being approved by the platform, you will be able to access your dashboard. Select ‘programmatic audio’ from the drop-down menu under ‘Ad units.’
  4. You save your modifications after checking the required information, and that’s all there is to it! Your website will start to show video advertisements, and you will get paid for each contact with it.

For more information, visit FAQMediaFem