For publishers looking to make an impact, the following figures for digital video advertising are impossible to ignore:
- Weekly, 78 percent of the population watches online videos, and 55 percent watch them on a regular basis.
- After seeing a video on a product, 64% of users are more likely to buy it.
- Customers are 58 percent more likely to trust items with videos than those without.
- When watching a video, audiences retain 95% of a brand’s message, compared to only 10% when reading text.
However, recognizing the many sorts of digital advertisement options available to marketers may be challenging as content distribution creativity and changing customer behavior contribute to additional possibilities and channels. The most common digital video advertisement formats are shown below.
Analyzing The Different Types Of Video Ads
Linear and nonlinear digital video ads are the two forms.
Like traditional TV ads, linear video advertising display before (pre), after (mid), or after (post) the streaming content. Many advertisements on YouTube, for example, require visitors to watch 30 seconds or longer of the video or engage in the commercial before they get compensated.
Linear advertisements may be followed by a companion ad or may have interactive features such as labeled video player elements. Brand logos in the success bar and the control bar are two examples.
Companion advertisements with overlay videos or text are known as nonlinear video advertising (also known as overlay ads). They work hand in hand with the content while without interfering with the user’s viewing experience. Nonlinear ads should be small enough to see without being blocked, and they should invite viewers to connect with the product on their own terms, either before or after its content.
Nonlinear advertising may have their own set of companion adverts.
What Are In-Stream Video Ads And How Do They Work?
Both linear and nonlinear advertisements have their own subtypes. There are in-stream video ads for linear:
Pre-roll commercials: The video continues to play until the user sees the content. This is great marketing real estate since customers are most engaged with the material at the beginning. Two examples are bumper and skippable advertising.
Short videos that show before content and that viewers can’t skip to get to their chosen YouTube video are known as bumper advertising. They’re fantastic for broadening your brand’s appeal and increasing its value, but messaging should be concise and relevant for optimum impact.
Skippable ads are longer and allow consumers to skip to their selected YouTube video after 5 seconds. Skippable advertisements offer the greatest placement options, including before, during, and after the video. They are visible on any platform. They’re most effective when the opening five seconds are attractive or understandable, and they’re ideal for reusing material you already have.
Mid-roll commercials: One to three commercial breaks are commonly included in video content. Depending on the site, they are either skippable or not.
Post-roll advertising: As the name implies, these advertisements show after the video has finished playing. Because users regularly auto-play videos, you’ll still increase traffic and interaction while viewers wait for the next video, despite their reputation as the least desired destination.
Out-Stream Video Ads: What Are They And How Do They Work?
Out-stream video ad categories for non-linear ads include:
- In-banner videos play inside a typical static display banner on a variety of websites and smartphone applications.
- Auto-play videos that appear between post sentences and scroll down the page as the user scrolls are known as in-article videos.
- Videos that appear in news feeds, websites, communities, and social media feeds are known as in-feed videos (also known as viral video advertising).
- Interstitial videos are used as a transition or a break in the material. The most common way to utilize them is to use an application or to click on a link on a webpage.
As you can see, digital video advertising provides a wide range of possibilities for enticing viewers. Many networks use video advertising to monetize websites and blogs. You must, however, decide which is ideal for your blog or website. In 2021, MediaFem is one of the most well-known video advertising networks. This is a network-based in the United Kingdom that has specialized in programmatic monetization for over thirteen years. Most sites use their ad codes to allow readers to read more material on the same page while still earning money from referral traffic.
Publishers can utilize the tool, which is powered by an advanced analytical engine, to do A/B testing, sophisticated reporting, and personalization, all of which are critical to the success of digital technology. For their solutions, publishers can use header bidding or the more traditional One Ad Code solution. This advertising network provides video, display, mobile, audio, and native ad formats.
They pay in Net53 terms, with MediaFem not charging commissions and paying Publishers 70% of earnings. These numbers are not averaged and are provided by all publishers, regardless of location. Because you may choose any type of ad that best matches your website or blog, MediaFem is the most popular platform for content owners and small publishers to earn large quantities of money.
Also published on Medium.