In the following article, we will explain you the concept of mediation platform and how does it work.

First, Mediation platforms combine many ad networks into a single SDK integration and use an optimization algorithm to determine which mediated ad network can fill the app developer’s inventory with the greatest CPM.

A mediation platform is also beneficial for improving ad revenue. The mediation software compares the CPMs offered by different ad sources and fills the impression opportunity with the highest. This rivalry drives up CPMs, which can result in a 3x boost in ad revenue for app creators. Some mediation platforms offer an auto-optimization mechanism that can improve performance over a standard waterfall, saving time and resources that would otherwise be spent managing waterfalls.

Furthermore, mediation platforms combine many ad networks into a single SDK integration. SDK bloat is when an app’s performance suffers as a result of too many SDK integrations, slowing it down and introducing unexpected abnormalities in the user experience.

Advanced ad network mediation platforms, on the other hand, use a ‘weighted waterfall system,’ which assigns and prioritizes ad networks based on their weight. The weight of an ad network is defined by its performance in comparison to other networks. 

ad mediation

This ensures that developers fill high-performing advertising from each network first before moving on to lower-paying ads, as only the top pool of ads from each network is requested. A weighted network mediation solution, in fact, has increased overall ad revenue by 40% on average for developers.

Finally, if want to try out an ad mediation, we recommend using this ad network, MediaFem that is the most appropriate for your business. And we know that it is not easy to find an technology according to your needs. On the other hand, there are many platforms to pick up that it can be difficult to know what is the best.


Follow these steps, if you want to know how to register


  1. Click the “Sign up” button on MediaFem’s website.
  2. Fill in your name, website URL, or Download URL (for mobile apps only), email address, and password in the appropriate sections. Don’t forget to tick the box at the bottom to agree to our terms and privacy policy. Sometimes all you need is an email address and a URL to join up; we’ll ask for further information about your account in our dashboard.


More About MediaFem

MediaFem is known for employing complex algorithms that help publishers increase their revenue by monetizing their website or application. With real-time bidding (RTB) technology, you can monetize your audience for a greater return on impressions with this ad network.

Thanks to their seamless integrations, you can also reach out to tens of thousands of new clients. Banners, displays, native adverts, and videos are just a few examples of mobile and website advertising. Furthermore, publishers will receive 70% of the earnings and 30% for this ad network.

You can choose from a range of placement options with MediaFem, all of which can be customized to meet your website’s design and look. MediaFem offers a number of header bidding choices to make the most of real-time bidding.

Also published on Medium.