Health bloggers must be more than simply writers; they must also be marketing and social media professionals. The most well-known health bloggers have large social media followings and devote a significant amount of effort to marketing their blog articles and messages on Instagram, Facebook, Pinterest, and Twitter.
The best health blogs are well-researched, socially responsible posts that provide a compelling, useful, helpful, and frequently inspiring message in an authentic voice, authored by an engaging, amusing writer.
How are health bloggers compensated?
Health bloggers make money in a variety of ways. As previously stated, merely creating and publishing a blog post will not earn you money: you must concentrate on particular tactics in order to generate traffic and, as a result, revenue from your health blog.
The following are some of the most popular ways for health bloggers to gain money:
- Programmatic Advertising
- Affiliate marketing
- Product sales (works best if you have a sizeable audience to sell to)
- Sponsored posts – if you have a decent number of followers, certain firms may pay you to write about their products.
Let us focus on the first one which is the process of selling ads online through automated systems. Real-time auctions are used to exchange ad spaces, forcing advertisers to compete for impressions and increasing publishers’ income.
Instead of buying ad blocks, advertisers bid on individual impressions. Publishers, on the other hand, receive genuine market value for their placements and earn more for in-demand audiences.
An ad network, or ad server, is a good option for publishers who want more control over the process and wish to sell smaller audience segments to more brand-safe advertisers.
Ad networks are more than just matchmakers between advertisers and publishers; they’re also platforms for data and creative management.
Because ad exchanges and SSPs handle the fundamentals of the media trading market, ad networks focus on higher-end inventory and typically specialize in certain content subjects or audiences.
Unlike Google AdSense, which allows advertisers and agencies to oversee bidding, targeting, and optimization, most ad networks handle campaigns on behalf of their clients. The conditions of an advertisement are negotiated between the ad network and the buyer, including audience targeting, impressions (the number of times an ad is shown), and average cost per impression (CPM).
I highly recommend a full-stack ad monetization platform called MediaFem.
What is MediaFem?
A sell-side ad technology startup that offers publishers comprehensive demand management and intermediation solutions. It has set a new standard for selling inventory to programmatic customers by combining ad serving for display, mobile, video, header wrapper capabilities, and outstream functions into one holistic stack.
It connects content websites with advertisers using programmatic platforms, then charges a fee depending on the software’s on-site revenue. It has created a set of adaptive marketing standards that allow each ad to be tailored to the people who are most interested in the information being presented.
MediaFem takes pride in being able to supply higher-quality content to advertisers than other ad networks. This system reacts rapidly to ad requests, ensuring that each impression is delivered as soon as possible for the best viewing experience possible. MediaFem has developed into the firm it is today through offering relevant content.
It’s as simple as 1-2-3 to set up a MediaFem Publisher account.
- Go to the MediaFem homepage, click the “Sign up” button.
Examples of a Website URL:
Examples of a App Download URL:
Android – https://play.google.com/store/apps/details?id=com.wAllinoneapp_9093445
What if you don’t have access to a URL?
You can’t monetize your audience until you have a website or a mobile app URL. However, you may make a free blog at WordPress.com, Wix.com, or Blogger.com. Following that, adding MediaFem ad codes to Wix or Blogger.
If you don’t have the required number of users or page views to join them, you’ll need to expand your audience. Their traffic requirements aren’t particularly high; they just want to be among the top 2.000.000 websites in the Alexa Ranking.
For more questions, you can go to https://mediafem.freshdesk.com/support/home
Also published on Medium.