With a daily basis growth, this kind of advertisement allows a world of opportunity for both advertisers and publishers. Also, day by day digital is replacing traditional offline advertising.  For instance, only 38% of a company’s ad budget is intended for traditional, offline advertising.


What Is Interstitial Advertising?

Pop-up advertising remained in time and this kind of ad is here to replace it.

Interstitial advertisements are full-screen dynamic ads that fill the interface of the app or website they’re placed on. These banners appear between segments of content, so they appear at natural transition periods or gaps, such as between activities or game levels. The fact that they cover the entire screen sets them apart from other ad formats such as pop-ups, native ads, and banner ads.



Text, image, rich media, and video are all examples of ad types. Nevertheless, users can skip over any of these by simply clicking on the ad to go to its drop-off point, or by closing it to return to their previous activity.

Because of their high impression rate, interstitial ads are one of the most common mobile ad types used by designers and advertisers to promote installs and income.

To sum up, if you already have a website and you’re not monetizing it by placing ads, you should try MediaFem.


How Does It Work?

There are no upfront fees when paying in Net53 terms because MediaFem uses a 70% Rev. Share arrangement for Publishers. These percentages are kept separate from a publisher’s geographic region and are not averaged across all publishers in any way.

With these solutions, publishers can select between header bidding and the traditional One Ad Code strategy. MediaFem supports all video, display, mobile, and native formats.


Ad Specifications

  • There can’t be more adverts on a page or screen than there is content. 
  • There can’t be pop-ups, pop-unders, or redirects on the site.
  • Expandable ad units are not permitted on the site.
  • Video advertising with auto-play audio is not permitted on the site or in the app.
  • Ads that are unsuitable must be removed from the site or app.
  • There is a maximum of 5 adverts per page on the site. There should be no more than three advertising per screen in mobile apps.
  • When advertising is integrated into content, it must be clearly distinguished from the content and recognized as ads. 
  • Ads cannot deliver malware.
  • The refresh rate is limited to 30 seconds.
  • Cryptojacking cannot be enabled by advertisements.
  • According to the Coalition for Better Ads, a website or app must be compliant.

Also published on Medium.