Native advertising is a form of remunerating media where the advertisement follows the natural form and function of the customer experience in which it is placed. While the majority of ads appear as a banner or box on the top or side of a website, native ads appear in the content. The idea is that ads don’t really look like ads, so they perform much better.  It seems that the expansion of native ads in publications, and in various niches, means that they are here to stay.

But, in order to get an improvement in the customer experience and boost their earnings, we recommend Publishers to associate with networks suitable for native ads. 

We compare some of the best options for Publisher to monetize this format:

  1. MediaFem

MediaFem is a full-service platform located in the UK, with more than 10 years of experience in ad monetization. Many publishers around the world use its native codes to stimulates users to view more articles on the same site, or to increase it’s earning for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

So for us will be our primary suggestion to start, you can sign up in MediaFem here.

  1. OutBrain

Outbrain allows publishers to get access to some of the best native DSPs with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to see the content and navigate around the website. 

However it fused with Taboola in 2019, it requires a minimum pageview of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models. Outbrain provides its service to clients all over the United States.

  1. Redirect

This native ad network allows customers to both buy and sell traffic via a real-time system. One can buy displays, email addresses, domains, pops, and RON traffic, among others.

Their instinctive geo-targeting system monetizes all of the client’s international traffic and ensures that they benefit from great RPM. Redirect provides a single redirect link that needs to be entered into the system as a broad-based redirect link. 

  1. Adcash

Adcash DSP+ is an online advertising platform for advertisers and publishers with 10 000+ active campaigns across the globe.

It offers all the best-performing ad formats both web and mobile monetization including pop-under, native ads, push notifications, banners, and interstitials. They have many instruments and characteristics that help publishers monetize their traffic more productively and their technology bypasses adblockers.

Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support. 

  1. Sharethrough

This is a premium native platform. Its dynamic native templating technology helps publishers to create and optimize native ads for higher rates and visibility. 

Publishers around the world use Sharethrough to power their native ads. It delivers in-feed native ads to precise audiences with media packages or custom targeting.


Also published on Medium.


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