Publishers thinking about experimenting with ad monetization on their websites should always keep video activity in mind. Video ads are one of the most good-looking today, especially when it comes to Out-stream video.
As a publisher, you have the chance to choose among the effectiveness of In-stream ads, which deliver the ads the moment the user clicks on the content, or you can monetize the Out-stream ads, to get a longer visible duration by being considered less invasive.
That is why it is always recommended to readers not to limit themselves to one type of video ad, but to achieve the best mixture to be able to increase profits even more.
What to Look For in a Good Video Ad Network?
Extra targeting options like geo-targeting, behavioral targeting, contextual targeting, and re-targeting can be especially beneficial depending on your video ad goals. Finding a video ad network with a solid dose of targeting options can be a big bonus.
Modern video ad networks should be able to help you deliver video ads across a range of devices. Users navigate the web with plenty of devices, and it’s crucial that your ad network platform can distribute ads through mobile video ad networks on any device.
Not sure what video ad network is the best for you? You might look at a video ad network’s existing clients. Are they working with brands similar to yours? If the answer is yes, that may be an indicator that the video ad network is right for your website.
Variety of Formats
Even if you only want to advertise using banner ads, you never know when you might change your mind! After all, the more options you have, the better. Who says you won’t decide to try with native ads, for example, in the future?
Today there are many chances that as a Publisher you can choose to monetize your website, we recommend the following Video Ad Networks:
MediaFem is a UK full-service SSP platform, with more than 12 years in activity. It connects Publishers from all over the world to its programmatic demand, via RTB solutions. They offer both video in-stream and out-stream to run in all formats. Their ads are filled with varied content, assuring almost 100% filling rate.
MediaFem works with open and fixed CPM, however, this is regulated according to the interest of the demand. Their tags generator system is the easiest you may find through every network. Once the publisher is in the platform, only have to select the format, copy the code, and deploy it in the HTML section. It’s easy, quick, and effective.
We conclude that video is a good choice for those publishers seeking to boost their profits and to achieve this it is important to find the right network. MediaFem offers experience, support service 7 days a week, and the possibility for the partner to regain control of their activity with complete transparency.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.
Unruly’s innovative, multi-format tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.
Select Media is one of the best networks for the monetization of mobile and web video. Its platform allows publishers to access a network of quality and safe ads, although this is also why Select Media is so rigorous and demanding when choosing publishers.
They operate in 50 countries, with more than 700 direct sites, and use advanced technology that takes RTB activity to the next level. It is an ideal platform for publishers in Asia and the United States. However, these should have approximately a minimum of 250,000 daily visits.
Undertone network work with a limited number of high-impact ads and IAB standard video formats. It offers ads for in-banner and pre-roll video, not mid-roll neither post-roll.
Undertone work with some of the highest rates you may find in this business, with limited demand and low filling rate. It’s suitable for premium publishers. The minimum requirement is about 500.000 users monthly.
Monumetric is a full-service advertising revenue partner that helps you grow your website sales while getting a formidable user experience for your visitors.
Their pay rates are one of the best for CPM campaigns. It’s often reported that earnings are much higher than AdSense, making this a great choice for increasing your passive income. However, the minimum traffic requirement is 10k monthly views, and there is a 99% setup fee for websites with 10k to 80k views, so you need to be sure that you can generate enough traffic to make the investment worthwhile.
Also published on Medium.