Taboola is an exclusive internet advertising platform, that tries to develop the right things online for users based on a person’s interests. The platform provides targeted content along with tailored advertising and digital marketing by making recommendations of what users may also like.
Even though an ad platform such as this one can be supportive, it’s important to consider all the alternatives available and make sure you’re using the recourse that fits you the best. Once you start looking far off at what Taboola can offer, you’ll see the enhanced capabilities available to optimize your advertising revenue and boost rates as well.
We Compare some of the best Alternatives to Taboola for Native Advertising in 2021:
MediaFem
This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use their ad codes to stimulate users to view more articles on the same site or to increase their revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.
Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.
Sortable
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools. It aims to simplify the highly complex processes of publishing while getting more ad revenues. Sortable uses machine learning to assist online publishers and content creators in automating ad operations.
Sortable highlights their agnostic approach to monetization and unified reporting as their top benefits. Aside from that, they consist of a large engineering team that promises fast implementation and powerful solutions.
AdMaven
AdMaven is called the best pop-under ad network for publishers. However, the network also supports mainstream display ads including banner, lightbox, interstitial, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.
The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also helps in precise targeting. Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.
TrafficForce
TrafficForce helps publishers and advertisers maximize their ad revenue by offering various forms of online advertising. The ad network sells targeted website and mobile traffic on an impression basis.
Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banners, native ads, pop-under, IM floater, and in-stream video ads for publishers to leverage.
Matomy
Matomy can be a great native advertising ad platform for publishers as it provides access to a vast number of advertisers including well-known brands. It’s one of the few ad networks with an international presence making it a suitable option for users who receive traffic from around the world.
Take a look at the numbers to know more about which ad formats work well as it offers several to choose from. Some popular ad network platforms include post and mid-roll ads. Plus, it works with all kinds of publishers including users who have no video content on the website.
According to the company, the ads offer a 75% view-through rate and high CPMs.
While it’s best suited for publishers who own video content, you can still use it if you own none as it can provide more than 100,000 videos and a video player for your site
Also published on Medium.
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