Do you want to know which ad networks are the best to increase your Italian traffic? For your consideration, we’ve supplied three online advertising tools.

Italians love the internet, and the country’s digitization has been rapidly rising in recent years. At the start of 2021, the number of active internet users in Italy is expected to exceed 50.5 million.

While Italy now lags behind the rest of the European Union in terms of digitalization, its proportion of internet users has continuously risen, reaching 73.3 percent of the population in 2020.

As a result of the phenomenal development in internet usage, an increasing number of Italians are deciding to get engaged in various types of online businesses in order to earn money through their own blog or website.

In this sense, ad networks are the most effective way to promote a blog or website. This platform allows advertisers and publishers to trade ad inventory. In the same way that a broker collects a huge number of impressions from publishers and then sells them to advertisers, an ad network does the same.

You should be aware, however, that simply using an ad network will not suffice; you must choose one that works with Italian bloggers and has a high CPM. Because there are so many ad networks to select from, each with its own set of characteristics, making the wrong choice could cost you money. As a result, for the year 2022, we’ve created a list of the finest ad networks for Italian publishers:

1- MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platforms (such as Google Ad Manager) to connect content websites with advertisers and charges a fee depending on the software’s on-site revenue. It has devised a system of codes that enable all adverts to be seen by people who are interested in the subject matter.

With MediaFem, you can choose from a variety of positioning options, all of which may be customized to match the design and look of your website. All video, display, mobile, and native formats, as well as a variety of header bidding choices for real-time bidding, are supported.

Keep in mind that MediaFem only pays publishers if they have at least $100 in their account at the end of the month. If this occurs, the client will have to wait another 53 days for payment.

2-  MediaMath

Brands and their partners use MediaMath‘s technology and services to achieve the performance they deserve with less effort.

MediaMath created the first software for real-time media buying in 2007 and today works with over one-third of the Fortune 500 and more than 3,500 brands and their agency partners to grow and deepen direct customer relationships.

Their clients can access the purest supply to reach real humans at the scale they need across channels like mobile, CTV, and display and can use a combination of advanced AI and human expertise to drive improved results over time.

3- Sulvo

With Sulvo, your impressions will stop losing revenue because when you don’t sell an impression, it doesn’t count against your monthly Sulvo quota. Even if you have not served an ad, ad servers will generally count “unfilled impressions” as any other served and sold impression.

Sulvo adheres to the IAB/GDPR, the Coalition for Better Ads Standards, and Google’s own SEO and ad quality guidelines. In fact, removing two previous ad units from the site in favor of a single Sulvo unit will likely improve your SEO, Ad Quality, and Chrome user experience scores.


Also published on Medium.