Native advertising is probably one of the most useful ways to advertise your product or service. This is because they are designed to match the appearance, feel, and function of the media type in which they appear. Native advertisements are frequently seen in social media feeds or as recommended material on a website.

They also work so well because they fight ad fatigue. This occurs when an audience becomes weary with viewing advertisements. They simply cease paying attention after a time. Native advertising is brand exposure that is disguised as editorial material, so the viewer is not fatigued. Native advertising engages the audience as long as the material is relevant and engaging.


There are three types of native advertising:

  1. “In feed” Ads: they appear in your news or social media networks feed.
  2. Search and Featured Listings: they are displayed at the top of Google search results or in the sidebar
  3. Recommendations for Content: articles that are recommended to you after reading the one you just finished.

To do this type of advertising, you’ve probably tried MGID, a worldwide advertising network focused on native advertising and push notification traffic. However, if it doesn’t match what you are searching for, we highly recommend checking these alternatives:

1. MediaFem

MediaFem is a piece of software that connects content websites with advertisers via programmatic platforms (such as Google Ad Manager), charging a commission on on-site revenue produced by the software itself.

The use of Ad Styles is arguably MediaFem’s most significant advantage since it captures the viewer’s attention on a higher level, increasing the probability that they would click on the advertisement, resulting in more earnings. Another significant advantage is that MediaFem employs a revenue split structure for publishers that is not averaged at all. It is likewise unaffected by the publisher’s physical location.

All video, display, mobile, and native formats are supported by MediaFem. It also often posts advertisements. You have a variety of placement choices to select from, all of which may be modified to match the design and appearance of your website. To take advantage of real-time bidding, MediaFem provides a variety of header bidding choices.

It’s important to remember that MediaFem only pays publishers who have at least $100 in their account at the end of the month. If this occurs, you will have to wait 53 days for the payment to be submitted. Additionally, MediaFem allows your site to have up to five adverts per page and three advertisements per screen on mobile apps.

2. Outbrain

Outbrain is a major native advertising platform utilized by some of the world’s most prestigious publishers, including the BBC and The Guardian. The ad network connects publishers to major DSPs via programmatic native ad demand.

Outbrain’s eligibility standards demand you to have minimum traffic of over 10 million page visits. You may also select between CPC and CPM pricing models, with a minimum payment of 0. Outbrain also offers both in-feed and in-article native advertising for display and video advertisements. 

If you believe that Outbrain is one of those native ad networks that impose a high web traffic limitation, you have other ad networks to choose from for native advertising campaigns. There are several native ad networks that will enable publishers to grow native advertising with a range of targeting choices with little or no traffic restrictions. Native, for example, is a native ad platform with no traffic restrictions.


3. Nativo

Although you may not be familiar with Nativo, if you are an ad publisher for a media website, it can be a wonderful option. This ad network has provided native advertising for Dow Jones, The Wall Street Journal, and Time Inc. and has no traffic limitations.

It provides a wide range of targeting choices and ad formats, as well as AdStore, which allows publishers to select and activate several monetization partners at the same time. There is no minimum site traffic requirement, however, there is a $50 payment threshold. Pricing models such as eCPM and vCPM are also available.


Also published on Medium.