Are you trying to find a way to monetize your Italian blog or website without using Google Adsense? Here there are some useful tools for you!

Italians are enjoying the internet, with digitalization levels in the country steadily increasing in recent years. The number of active internet users in Italy was estimated to reach above 50.5 million at the start of 2021. 

While Italy currently ranks lower than the rest of the European Union in terms of digitalization, its share of internet users has steadily increased, reaching 73.3 percent of the population in 2020.

Due to this amazing growth of internet usage, nowadays, more and more Italians decide to get involved in different sorts of online business because it enables the possibility of earning revenue through their own blog or website.

If you operate in this business, you already know how important it is to promote your brand in order to generate revenue. In this aspect, Google Adsense could be a useful tool to help you attain your goal.

Google AdSense allows publishers of Google content network websites to display ads in text, photos, videos, and interactive media that are relevant to the content and audience of their sites. Google is in charge of tracking, classifying, and managing the advertisements on your site, which are based on your content and that of your visitors. Advertisers who wish to promote their products create these adverts and pay for them.

Nevertheless, it’s important to note that some business owners have voiced serious concerns about this platform, including login troubles, the fact that the website takes a long time to approve your content, and persistent advertising that causes clients to have a negative experience.

So, if you think that Google Adsense doesn’t satisfy your expectations, we recommend you try these excellent alternative platforms: 

1- MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platfor

ms (such as Google Ad Manager) to connect content websites with advertisers and charges a fee depending on the software’s on-site revenue. It has devised a system of codes that enable all adverts to be seen by people who are interested in the subject matter.

With MediaFem, you can choose from a variety of positioning options, all of which may be customized to match the design and look of your website. All video, display, mobile, and native formats, as well as a variety of header bidding choices for real-time bidding, are supported.

Keep in mind that MediaFem only pays publishers if they have at least $100 in their account at the end of the month. If this occurs, the client will have to wait another 53 days for payment.

2- SmartyAds

SmartyAds is a global programmatic advertising company offering innovative advertising and monetization solutions for digital advertisers and publishers. Their innovative products help businesses to achieve impressive results across all channels, devices, and ad formats.


Finding new possibilities within Artificial Intelligence, Blockchain technology, and Big Data Analytics, SmartyAds is reshaping the future of programmatic advertising, making it surprisingly simple for every client.

3- MediaMath

Brands and their partners use MediaMath‘s technology and services to achieve the performance they deserve with less effort.

MediaMath created the first software for real-time media buying in 2007 and today works with over one-third of the Fortune 500 and more than 3,500 brands and their agency partners to grow and deepen direct customer relationships.

Their clients can access the purest supply to reach real humans at the scale they need across channels like mobile, CTV, and display and can use a combination of advanced AI and human expertise to drive improved results over time.

Also published on Medium.