The Video era is knocking on the door. Internet is full of short videos, from educational to entertainment ones. 

Even well-known platforms like Instagram are now turning into video-based social media apps. The algorithm ranks best short videos and shows them to users on a more frequent basis.

Many companies have benefited from video in their processes. In fact, video is preferred by 59 percent of company decision-makers over written information. Similarly, 90% of customers say that watching a video tends to help them decide whether or not to buy a product!

These facts show how crucial video has become for growing a business in today’s online world. Instream and outstream video commercials, however, have shown to be the most effective at empowering business growth out of all the varieties of videos available.

What’s the difference?

Standard pre-roll, mid-roll, and post-roll ad placements are included in instream video advertisements. For placing video ads within an appropriate video environment, Instream is still the most dependable and widely utilized method. They are so effective because they are able to enter right into the middle of consumer video content. Naturally, you’ll need to use an appropriate targeting plan to get them to convert.

On the other hand, outstream video advertisements exist in non-video environments such as social feeds, text-based editorial articles, and other similar cases. They run in a simple way: when the user scrolls, a video appears, and the content opens up and activates it.


Placing Ads

For blogs that are just getting started or have been banned by AdSense for using content that contains words on their “Banned Words” list, companies like MediaFem are the best choice. With a shared revenue scheme that benefits both the writer and MediaFem, this platform integrates with AdSense and delivers advertising in a matter of hours.


How Does MediaFem Works?

Because MediaFem uses a 70 percent Rev. Share model for Publishers, there are no upfront fees when paying in Net53 terms. These percentages are maintained independent of the geographic location of a publisher and are not averaged among publishers in any way.

Publishers can choose between header bidding and the classic One Ad Code method with their solutions. Video, display, mobile, and native formats are all supported by MediaFem.


Ad Requirements:

  • Page or Screen cannot contain more ads than content
  • The site cannot contain pop-ups, pop-unders, or redirects
  • Site cannot contain expandable ad units
  • Site or app cannot contain video ads with auto-play audio
  • Site or app cannot contain inappropriate ads
  • Site can contain no more than 5 ads per page. Mobile Apps no more than 3 ads per screen.
  • Ads must be clearly separated from content and declared as ads when embedded in the content
  • Ads cannot distribute malware
  • The refresh rate cannot exceed 30 seconds
  • Ads cannot enable crypto jacking
  • Site or app must be compliant in accordance with the Coalition for Better Ads

If you want to work with MediaFem you can sign up here.

Also published on Medium.