Do you have a monetized blog? Are you generating the amount of income you want? Did you know that with good SEO your traffic could improve enough to earn much more? Continue reading our article on Monetization + SEO: The Best Combo For Your Website and learn the basics for this. In addition, we will recommend some articles to continue internalizing you on the subject.
What Does SEO Mean?
Search engine optimization or search engine optimization, commonly called SEO, is a set of actions aimed at improving the positioning of a website in the results list of Google, Bing, or other internet search engines. SEO works on aspects techniques such as optimizing the structure and metadata of a website, but it is also applied at the content level, with the aim of making it more useful and relevant to users.
SEO content optimization
Titles: The meta title and the title of the page are very critical signals for Google.
Content writing: As we saw earlier in the section on quality raters, Google is looking for quality, accurate and credible content that has a real purpose and offers benefits to the user (content with a value contribution purpose). And, in the context of the user’s search query, content that answers the question or solves the problem that the user has expressed to Google.
Rich Content: As the web becomes more multimedia, people expect more rich content and Google wants to provide them with that. Therefore, Google is looking for more than just text. Google wants to see images, sound, and video to improve the interaction of its users with the content.
Internal linking: it must be clear, logical, and simple. Google relies on internal linking to identify which content on your site is most important, and it also relies on internal linking to find all the pages on your site.
Freshness: Regular updates to your content tell Google that you’re providing up-to-date information. Once again, you want to satisfy your users with relevant and accurate information.
Outbound links: Google uses them to verify that your information is accurate and also to confirm the credibility of the author and the website. Despite what you’ve heard, outbound links (to authoritative and relevant sources, of course) are a positive sign for Google.
Off-page optimization for search engines
Off-page SEO factors include signals sent to Google that are not changes you’ve made to your site’s code or content but rather signals from third-party websites.
That’s why this category of factors primarily includes links or mentions of your pages on other people’s sites or social media profiles.
This is the biggest factor of off-page SEO: links to your content from relevant and authoritative sites are a strong signal to Google that the content is popular and worthy.
We can think of links as “votes”, people link to content from their websites or social media accounts because they appreciate it.
More links = more “love”.
And if you think about the E-A-T part, the links indicate that this content, this website, and this author are a reliable and authoritative source of information.
That’s why building a reliable backlink profile is one of the pillars of search engine optimization.
- Link Authority – Earning links from highly authoritative sites is more valuable than earning links on websites with lower Authority Scores.
- Link relevance: Google prefers links from relevant sites, usually in the same industry, or news or review sites that credibly cover multiple industries.
- Page Relevance: Google analyzes the content surrounding the link and assesses how relevant that content is to yours. Highly relevant content links send a stronger signal.
- Anchor text: Relevant anchor text (the text that people click on to visit the link) is an important signal because it helps Google better understand the context of each link.
Sharing on social platforms and general social noise around your content is a signal to Google that the content is useful and appreciated.
And when recommending content as a solution to your user, making the content useful and appreciated is high on the priority list.
Company mentions without a link
A mention of your company is a signal to Google, even without a link.
Google understands that someone is talking about you when they use your company name.
Obviously, you want to have positive mentions in a relevant context.
When influencers in your industry talk about your company and quote your content, they are essentially vouching for you.
That approval from a trusted and authoritative expert will help improve the credibility of your company, your author, and your content in the eyes of Google.
Once again, we are looking for relevance and the approval of an authoritative figure within your industry.
Trust signals tell Google that your users/customers appreciate your company, your products, and your content.
Trust signals are things like product and service reviews, positive mentions in forums, comments on your blog posts, and so on.
In short, any positive activity of your users in relation to your products, company, or content.
To Learn More About SEO, Check…
Monetize Your Website With MediaFem
MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.
By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.
For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. Also support standard methods of payment to pay out publishers as Paypal.
For additional information on how to monetize with MediaFem, go to FAQMediaFem.com Or read How to make money with MediaFem Ads – Step by Step
Also published on Medium.