Are you considering mobile ads to monetize your website? Well, you are definitely on the right track.
Around the world, there are more than 6 billion smartphone users, which means that 80 percent of the population owns one. Furthermore, the amount of time spent on mobile devices is increasing, accounting for 71% of all digital time spent by users.
Some polls and statistics show that by 2026, mobile devices such as smartphones and tablets will account for more than half of all internet access.
Since corporations began to consider this information, mobile advertising has exploded in popularity in recent years and there are many different sorts and formats to pick from, such as native ads, video ads, expandable ads, and more.
What Makes Mobile Ads Such A Good Idea?
First of all, it allows you to get to know your public. Consumers want customization from companies now more than ever, and there’s no better approach to figure out who they are and what they want than to look at their offline interests.
Some people can search “Dolce & Gabbana bags” on search engines, but then end up buying at Gap. With mobile advertising, you can benefit by leveraging location data to better understand your target clients and then using that information to develop more relevant mobile ads.
Second, mobile ads deliver real-time key information. By providing precise location data, smartphones allow you to access valuable knowledge, bringing higher-quality and more effective real-time messaging to potential customers. This will ensure you create more personalized audiences, making sure that you target shoppers when they are actively looking.
Finally, studies show that Internet users have developed banner blindness and have ceased perceiving Internet advertising, while even more people are using ad-blockers to prevent adverts from even appearing. With mobile advertising, both of these occurrences are avoided, allowing mobile ads to have more success.
How To Get Started With Mobile Ads
There are many platforms out there that can help you monetize your website using this type of advertising. However, we highly recommend you give MediaFem a try, as it is one of the best in the market.
MediaFem is a leading SSP platform situated in the United Kingdom with over 12 years of ad monetization experience. Their cutting-edge prediction engine provides essential tools for digital media success.
The use of Ad Styles, which grab the viewer’s attention on a higher level, is one of the key benefits of employing MediaFem. This increases the chances of visitors clicking on the advertisement, resulting in more income.
Furthermore, MediaFem is compatible with all video, display, and native formats. It also posts advertisements on a regular basis. You have a range of placement options to select from, all of which can be modified to fit your personal style and taste.
To start using this platform you just need to go thtough a simple registration process.
- Go to www.mediafem.com and select “Sign up.”
- Fill up the form with your name, Website URL or Download URL (only for mobile apps), email address, and password.
- After being accepted, you will be able to access your dashboard. Navigate to ‘Ad units,’ then ‘Add ad unit,’ and then choose any format you want from the drop-down option.
- After checking the critical information, you save your modifications, and that’s it! Your website will start displaying advertisements, and you will be reimbursed for each contact with it.