Are you looking to make your website profitable?
Over the years, new video ad formats have been discovered. The social networks that have adapted the fastest to this type of practice are YouTube and Facebook. These social networks have taught us many things, among them, that ads can appear before the video the user wants to watch starts, in the middle, and at the end of the video.
For the platforms, video sharing produces money directly. It can be said that it is an alternative for brands to reach their target audience with their digital campaigns. Thanks to the fact that people are constantly connected to mobile devices, brands find this form of advertising attractive compared to the traditional advertising we already know. Studies show that the younger generation is no longer attracted to television, so this may be a good place to start.
The mid-roll, as mentioned above, are those ads that are shown in the middle of the video. If the user perceives that the video content is of quality, he will be willing to watch the ad and, thanks to this, you will be able to generate profits.
This will involve the usage of an ad network, which is essentially a service that connects website owners with online marketers.
Check the three best options to make your website profitable:
To display adverts in specified regions of your website, most ad systems use an automated network. You get a percentage of the commission when a customer responds to this content (by watching, clicking on, or making a purchase through the ad), with the remaining portion going to the network.
This is a full-service SSP platform with over 12 years of ad monetization experience located in the United Kingdom. Several publishers acquire ad codes to attract people to read more articles on the same site or to increase revenue from referral traffic.
The network, which is driven by a strong prediction engine, gives publishers access to tools, intelligence reports, and customization possibilities that are essential for digital media success.
As a result of their use of the service, publishers receive 70% of the revenue generated by MediaFem. These percentages are consistent among all publishers, regardless of where they are located, and they are not averaged over all of them.
Taboola is a popular content discovery and native advertising platform that helps companies reach out to highly targeted audiences and increase traffic.
Taboola’s tailored content recommendations appear as a widget at the bottom, top, or side of blog posts, as well as in the feed. You can also categorize your audience by their location, device, operating system, and type of connection.
In the area of CPC marketing, Adblade is a fascinating company. They market themselves as an ultra-high-quality, ultra-exclusive ad network with a small number of very high-profile clients, such as Yahoo and Fox News. As a result, they’re extremely exclusive and difficult to get into.
Also published on Medium.