It is a fact: Google dominates the Internet and monopolizes the undisputed leadership of the search engine market in such a way that it is frankly difficult to avoid the giant of Mountain View, not only from an SEO perspective in terms of the origin of the traffic but also in terms of revenue options for advertising publishers. And it is that, with AdSense, the most popular and well-known advertising platform through which to offer advertising inventory on web pages, Google also remains at the forefront in the cost-per-click business. However, there is life beyond Google AdSense. It is very common that, due to the strict guidelines established by Google, many websites are blocked and excluded from the network, which generates the need to look for other sources of income. Next, we will tell you a little about monetization and we will suggest MediaFem, a Good Alternative For AdSense.
How Ad Networks Work
In principle, any website owner can offer space for advertising, and for this space to be adequately monetized, a digitally measurable size is necessary. This is how the so-called CPC or cost per click has been consolidated as the usual billing model, especially since it is technically very easy to track and record clicks. With this system, the editor, also called the publisher, that is, the administrator or owner of a website obtains a commission from the advertiser (advertiser) for each click on the ad placed on his page.
The price of the click varies greatly based on many variables. For publicists, among other factors, the quality of the page on which the ad appears and, above all, its reach is relevant, but both the type of ad and its position are also decisive. For publishers, when setting the commission, the so-called CTR or click-through rate is also an important factor, along with the quality and scope of their website, although no less important is the relevance of the content. content in relation to the advertising to be displayed. Ultimately, the CPC price is set by both publishers and publicists.
Unlike affiliate marketing, cost-per-click models only take into account whether the user clicks on the ad, regardless of whether or not they place an order. Many times, billing is done based on the cost per thousand impressions or CPM, which only takes into account the number of times the ad “jumps” (ad impressions). Increasingly, however, large programs are replacing the click/impression model with a percentage commission on each sale, say, 10 percent of the user’s shopping cart, meaning publishers only make a profit if there is an actual sale for that ad.
MediaFem: A Good Alternative For AdSense
MediaFem is a full-featured online advertising platform. Combining cutting-edge technology and 12 years of industry experience, in order to provide you with a powerful and easy-to-use system to help your site grow and succeed.
By offering relevant content and adopting the most efficient methods than other ad networks, you can generate striking ads that will boost your traffic.
For displaying ads with MediaFem, publishers receive 70% of the revenue recognized by MediaFem in connection with the service. Also support standard methods of payment to pay out publishers as Paypal.