Have you ever wondered how advertising platforms work? Well, this is your lucky day. Read on and you will also find out the best ones in the market.

An advertising platform is a technology platform that acts as a middleman between publishers who want to monetize their website or blog and people who want to advertise their products or services. While you might think that the word “ad platform” refers to all types of media (print, television, and radio), it is only used to refer to online advertising.

Advertising platforms used to be real venues that businesses could hire out to promote their products. On public transportation, this included billboards and wall posters. Nowadays, a digital platform allows users of a social media site or a website to see advertisements from companies that have paid for access.

How Do They Work?

Many of the leading platforms have an ad management interface where you can set up an account and manage your advertising. There’s no need to contact the advertising companies directly in this situation, and you can quickly check data on impressions, conversions, click-through rates, and other metrics because the ad platform keeps track of everything.

Because of today’s severe competition, this type of platform provides content distribution options that adapt to the needs of your website or blog, allowing you to profit from your audience quickly, easily, and safely.

Furthermore, these technologies employ algorithms to allow you to personalize information to the preferences and location of your target audience. These platforms are significantly more convenient and functional because they are available on both websites and mobile apps.

Which Are The Best Ones?

As you can see, one of the best decisions you can make is to manage your site with an ad platform. This incredible opportunity is a passive approach to increase not just your money, but also your traffic and viewers. 

However, there are several platforms out there to choose from. But, as we want to make your life easier, we have picked three solutions among thousands of options available on the internet.

1. MediaFem

Mediafem is a well-known, knowledgeable company that offers a 70-30 earnings-to-payout ratio. This means that publishers receive 70% of the money, while they receive 30%.

It works by using an algorithm to analyze the content of a website or blog in order to present a related ad that would be of interest to researchers. You rewrite the ad code provided by the advertising provider and are compensated each time someone clicks or rolls on it.

MediaFem is proud of its capacity to deliver higher-quality content to companies than other ad networks. This application is quick to reply to ad requests, ensuring that each impression is presented in the best possible light.

Visit FAQMediaFem for more detailed information.

2. Sulvo

With Sulvo, impressions that aren’t sold don’t count against your monthly quota, so you won’t lose money on them. Ad servers frequently count “unfilled impressions” as if they were any other delivered and sold impression, even if you haven’t provided an ad.

The IAB/GDPR, the Coalition for Better Ads Standards, and Google’s own SEO and ad quality guidelines are all followed by Sulvo. Indeed, consolidating two previous ad units into a single Sulvo unit will almost certainly improve your SEO, Ad Quality, and Chrome user experience.

3. Smaato

Smaato can be used by people publishing ads and app developers to establish a mobile-first ad platform and server. Smaato is currently one of the world’s largest individual mobile ad trading marketplace.

People advertising can use the Smaato Demand Platform, which includes extensive traffic optimization tools, while publishers can use the Smaato Publishers Platform, which has the greatest fill rates and delivers the highest eCPMs.