Are you trying to come up with new and engaging ways to reach your audience? Are you already doing advertising but don’t know which the next step is? Try programmatic audio ads and you’ll get the results you are looking for.
Timing has never been better: today is the day to get into audio marketing. The amount of audio content available for streaming has exploded, and today’s connected consumer listens to digital audio for more than 6 hours each week. Programmatic audio advertising lets you interact with a growing audience in a straightforward way, in a world that is highly connected.
Why Programmatic Audio Ads
Companies wishing to target relevant consumers with customized messaging might consider programmatic audio advertising for many reasons. First of all, consumers hear these ads while streaming their favorite online audio content, so programmatic audio advertising may help you target valuable and highly engaged audiences.
Besides, many listeners form emotional attachments to their favorite content, particularly if they listen to the same podcast or internet radio station on a regular basis. You can use this tie to foster a relationship between your company and listeners.
The fact that this type of advertising is contextual is not something to underestimate. With programmatic audio ads you can reach audiences who are already open to take in information on specific topics. For instance, a company selling children’s clothes may target consumers who are listening to parenting podcasts or kid’s music playlists with adverts.
Finally, audio advertising is difficult to block or skip. Platforms do not allow listeners to bypass advertisements, and the situation is so new that customers aren’t looking for ad-blocking software in droves. As a result, you’ll probably get more exposure and more profit from this type of ads.
How Do I Place Programmatic Audio Ads?
There are plenty of options in the market, so we know it can be difficult to choose only one. Luckily for you, we have done the hard work and are ready to help you figure out how to start making money with audio ads.
The best advertising network you will find, especially for audio ads, is MediaFem. The steps you need to follow to get started are very simple:
- Go to www.mediafem.com and select the “Sign up” option.
- Enter your name, Website URL or Download URL (only for mobile apps), email address, and password into the form. If you agree to their terms and privacy regulations, remember to check the box at the bottom.
- You will be able to access your dashboard after registering an account and being approved by the platform. Navigate to ‘Ad units,’ ‘Add ad unit,’ and select ‘programmatic audio’ from the drop-down menu.
- After validating the essential information, you save your changes, and that’s all there is to it! Your website will begin to display video advertising, and you will get compensated for each interaction with it.
MediaFem is a 12-year-old ad network that uses programmatic platforms to connect content websites with people looking to advertise, then collects a fee based on the software’s on-site revenue. Through this platform, publishers will receive 70% of the money generated by the service. These percentages are never averaged among publications and are stable regardless of where they are located.