In this article, we are going to talk about programmatic advertising platforms which are considered one of the best ways to promote your blog or website.
Nowadays, programmatic advertising has increased in the last few years. According to a study, advertising reached $129 billion in 2020 and $150 billion in 2021. On the other hand, programmatic advertising is known for assisting marketers in reaching relevant customers at every stage of the purchasing process, resulting in increased conversion and revenue.
But, What Is Programmatic Advertising?
Buying and selling ad inventory in real-time using auction-based software rather than traditional discussions is referred to as programmatic advertising. Instead of a flat CPM across all impressions on a website, an advertiser might pay for impressions based on the value of the eyeballs viewing their ad.
Finally, if you want to invest in programmatic advertising, you should consider which ad network is the most appropriate for you. We know there are a lot of ad networks out there, but not all of them pay well or need a lot of traffic. As a result, we’ve decided these ad networks are the best for you.
MediaFem connects content websites with advertisers using programmatic technologies (such as Google Ad Manager) and charges a fee depending on on-site revenue.
With MediaFem’s real-time bidding (RTB) technology, you can monetize your audience for a higher return on impressions. Thanks to their seamless integrations, you may also reach out to tens of thousands of new clients. Banners, displays, native adverts, and videos are just a few examples of mobile and website advertising.
You can choose from a range of placement options with MediaFem, all of which can be customized to fit your website’s design and look. MediaFem offers a number of header bidding choices to make the most of real-time bidding.
AdRoll is popular among customers because of its ease of use and high-quality ad templates. The platform focuses on assisting brands in expanding their reach via video, social advertisements, display, native, email, and other channels.
AdRoll, a Gartner Magic Quadrant for Ad Technology leader, leverages a wide range of data to determine where and when to distribute ads to prospects.
SmartyAds offers Smart Hub, a white-label ad exchange platform with over 25,000 publishers and 2 billion impressions each day. It also functions as a full-stack programmatic ad tech platform, serving both advertisers and publishers as a DSP and SSP.
The platform supports a variety of traffic types and ad forms, including video, banner, audio, native, push, pop, and others.SmartyAds has a larger array of security and anti-fraud measures and partnerships than Xandr, making the marketplace safer for publishers and advertisers.
Also published on Medium.