Do you have low traffic and want to know the best CPM ad networks available for you? Then check these ones out!

Certain ad and affiliate networks operate on a CPC (pay per click) basis. Google Adsense and Yahoo’s Media were examples of this. In such systems, a visitor is usually required to click on an ad before the website owner earns money. CPM Ad Networks, on the other hand, are a different story.

CPM is an abbreviation for cost per mille, which means cost per thousand impressions. It is essentially a calculation that determines the total ad expenditure per 1,000 impressions on a web page. An impression happens in CPM campaigns whenever an ad is effectively displayed to and viewed by the target audience.


Since the beginning of online marketing campaigns, CPM has been one of the industry standard pricing methodologies for assessing advertising expenses and pricing web ads. While campaign analysts and strategists now have a wealth of data and metrics at their disposal to measure total impressions, digital views, user engagement, and ad effectiveness, industry standard CPM continues to have many advantages for advertisers looking to track the ad impressions of their ad inventory.

You can’t define CPM for effective cost based on a single number, as you can with most digital marketing KPIs and pricing methods. Analyzing previous campaigns, measuring outcomes against market norms, and assessing the influence of CPM on your ROI will help you establish whether CPM impressions are an appropriate pricing strategy for your advertising ventures.

How To Use This

The most significant use of CPM in advertising is brand building. When launching a new product or service, branding is critical. First and foremost, you must bring the campaign in front of users. It’s unusual for people to click on an ad for a product manufactured by a brand they’ve never heard of. A CPM campaign is ideal for raising brand recognition and preparing for a more conversion-focused campaign.

CPM campaigns can also assist you in narrowing down your demographic. For example, if an ad receives far more engagement on an entertainment website focused at the 18-35 demographic than on a news channel for older people, you know you need to either target that younger demographic in the future or alter your marketing appropriately.

If you wish to test this type of advertising, we recommend selecting an ad network that is simple to use and does not cause too many issues. With that in mind, here are the three best ad networks for a better CPM on low traffic websites:

1. MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platforms to link content websites with advertisers and then collects a fee based on the software’s on-site income. It has developed a set of adaptive marketing guidelines that enable each advertisement to target people who are interested in the information being provided.

MediaFem takes pride in being able to provide marketers with higher-quality content than other ad networks. This system responds fast to ad requests, ensuring that each impression is delivered for the greatest possible viewing experience. MediaFem became the firm it is today by providing relevant content and running more efficiently than other ad networks.

2. Publift

Publift is a supplier of streamlined and cutting-edge programmatic advertising solutions. They have worked with over 250+ media and app developers globally and have been named one of Australia’s Fast Starters 2020 by The Australian Financial Review and Statista.

Clients of Publift generally enjoy a 55 percent boost in ad income. They are “obsessed with increasing publishers’ companies,” in their own words. Publift, as a Google Certified Publishing Partner, is an ideal solution for publishers looking to monetize, develop their company, and display quality advertisements with no impact on their user experience.

3. Exponential

Exponential, originally known as Tribal Fusion, is one of the most well-known and sought-after ad networks. They pay decent rates, as do several other reputable CPM ad networks. If you are searching for a reputable advertising ad network that receives a lot of traffic online, you should give it a shot.

It also provides a variety of ad forms, such as rising star commercials, pre-roll ads, and so on, from which you may pick based on your needs. They are also well-known for always enhancing their services in order to provide better outcomes to its clients and publications.

It is a high-paying ad network from which you may benefit, but only if you receive up to 500,000 unique users every month. This is Exponential’s minimal traffic requirement; if you can meet this criterion alone, you can apply for registration. They also expect and demand high-quality material that is distinctive, relevant, and updated on a frequent basis. Although it is a difficult ad network to enter, once there, you may get up to 55% revenue.