Do you want to find the best CPM ad networks for Australian traffic? Then check these ones! Before we start talking about what are the best CPM ad networks in Australia, there are some definitions we have to settle first. One of them is CPM. This is a marketing phrase that refers to the cost of 1,000 advertisement impressions on a single web page. If a website publisher charges $2.00 CPM, an advertiser must pay $2.00 for every 1,000 ad impressions. An impression is a statistic that measures the number of digital views or engagements with a piece of content, most commonly an advertising, digital post, or web page. So, in simple words, when you have more impressions, you get more money because of CPM. But, how can you access this and gain profit? Well, for that, you’ll need an ad network. This is a technological platform that mediates ad inventory transactions between publishers and advertisers. An ad network might be thought of as a type of broker, gathering a massive amount of impressions from publishers and then selling them to advertisers.
However, for the purpose we’re discussing in this article, any ad network won’t work, you’ll have to find one that works for Australian publishers and that has a high CPM. This can be hard since there are so many ad networks available and all of them work in a different way, so you can end up losing money by just making the wrong choice. To help you with your decision, we’ve put together the best CPM ad networks for Australian traffic in 2022:

1. MediaFem

MediaFem is a 12-year-old ad network that connects content websites with advertisers using programmatic platforms and then charges a fee depending on the software’s on-site revenue. It has created a set of customized marketing standards that allow any advertising to target those who are interested in the content being given. Publishers receive 70% of the money collected by MediaFem in exchange for displaying advertisements on the platform. These percentages remain consistent regardless of a publisher’s geographic region and are never averaged across publishers.

2. ExoClick

ExoClick is an ad network with a 100% fill rate that specializes in ad targeting. It also offers a software-as-a-service (SaaS) technological solution for both web and mobile developers. It is one of the best ad networks for publishers that want to distribute advertising to mobile devices since it offers real-time analytics, on-time payouts, 24/7 support, and a 5% lifetime referral incentive. This platform offers a wide range of ad types, including interstitial advertising, push notifications, email clicks, in-stream video, video sliders, in-video, and video banners and pop-unders.

Also published on Medium.


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