Monetizing a website can be really difficult sometimes, especially when you don’t know where to start. Here, we offer you the best CPC ad networks for you to use and make money out of creating online.
When we talk about CPC, we talk about a digital advertising model that entails advertisers paying a publisher for each time their ad is clicked within the publisher’s inventory—that is, their app or website. The following formula is used to calculate the amount paid per click: subtract the entire cost of clicks from the total number of clicks.
Sounds good, right? However, the problem appears when you have to choose which ad network you are going to use for monetizing your website. This can be a hard task because not every one of them works in a similar way, especially with payments.
Here are some things you should have in mind:
- The user base of the ad platform
- The ad network’s ad serving volume
- Options for both creativity and technology
- Advertiser spending power
Taking all that into account, here we present you with the best CPC ad networks in 2022:
MediaFem is a platform that connects marketers and publications. It accomplishes this by utilizing a programmatic platform, such as Google Ad Manager, and charging a commission on the program’s on-site revenue. MediaFem provides a revenue share agreement to non-averaged publishers that is unaffected by the publisher’s physical location.
MediaFem supports all video, display, mobile, and native formats. As a result, you may choose from a variety of placement options, all of which can be adjusted to your website’s style and appearance. MediaFem offers a range of header bidding options to take advantage of real-time bidding. Furthermore, MediaFem allows you to post up to five advertising per page and three advertisements per screen with mobile apps.
Only publishers with at least $100 in their account at the end of the month get paid by MediaFem. If this happens, the client will have to wait 53 days for the payment to be completed. This must be considered since you must recognize that you will not receive any money for at least two months. However, MediaFem is one of the ad networks that best arranges their payments and processes the money to your account in the quickest period of time.
On the other hand, one of its most significant advantages is the usage of Ad Styles. These spark the viewer’s attention on a deeper level, boosting the likelihood that they will click on the ad and increase your earnings. This is essential since more clicks mean more money for you.
Bidvertiser is ideal for small to medium publisher sites since it has a quick and easy sign-up procedure and no minimum traffic requirement. However, there are some prerequisites for signing up, such as not dealing with adult content sites or selling illicit items. Furthermore, a publisher’s website should not be under development or include an excessive amount of advertising to begin with.
They take pleasure in their traffic segmentation and targeting capabilities, which allow marketers to easily tailor their advertisements based on the publication niche. While Bidvertiser has a cheaper cost-per-click than some other advertising networks, they also pay for conversions in addition to clicks.
The platform has certain downsides, such as restricted targeting possibilities, especially if the site is in a narrow content area, and less thorough reporting and data than other top-tier ad networks.
InMobi, the biggest independent mobile advertising network, specializing in mobile advertisements for Android and iOS apps and mobile sites.
InMobi works with publishers in the United Kingdom, Europe, the United States, South Africa, and India to provide marketers with the potential to reach 1.5 billion mobile consumers worldwide. CPC campaigns are available from InMobi in a number of ad forms, including banner advertising, video ads, native ads, interstitial ads, and in-game ads.
Also published on Medium.