If you want to take your ad revenue to the next level, you should check this article in order to know the best ad servers for publishers.
Advertising servers assist publishers in a variety of ways, making ad management easier. They enable you to develop a wide range of ad units, encourage advertisers to compete, improve audience targeting, provide comprehensive reporting, and much more.
The interface gives users a one-stop-shop for ad administration, with options for uploading creatives, configuring delivery parameters, targeting, and monitoring, as well as optimizing online campaigns using analytics and other complex algorithms.
Publishers, agencies, and brands utilize ad servers to manage and deliver online ad campaigns, as well as acquire data to track and improve performance. They also assist stakeholders in making quick decisions about which ads to broadcast and where.
If you want to monetize your blog or website, you’ll need to find out which ad network is appropriate for you. Finding the right ad network, on the other hand, might be difficult due to the vast number of alternatives and the fact that each one operates differently, making choosing the wrong one pricey. To save you time, we’ve gathered a list of the most prominent ad networks.
MediaFem is known for connecting content websites with advertisers using programmatic platforms (such as Google Ad Manager) and charges a fee depending on on-site revenue. It has established a coding system to ensure that only individuals who are interested in the subject view all adverts.
With MediaFem’s real-time bidding (RTB) technology, you can monetize your audience for a higher return on impressions. Their seamless integrations also enable you to reach out to tens of thousands of new customers. Banners, displays, native ads, and videos are just a few examples of mobile ad and website advertising.
You can choose from a range of placement options with MediaFem, all of which can be adapted to your site’s style and appearance. This software offers comprehensive header bidding options to maximize the impact of real-time bidding.
2-Smart Ad Server
The Smart Ad Server team has over 17 years of experience in developing ad technologies. Publishers can use their ad server to run programmatic or direct campaigns across all digital formats and screen sizes.
A single auction procedure that helps publishers maximize income from each ad impression might help them optimize monetization. Their ad server has some of the most advanced features on the market. Simple cross-platform trafficking, extensive reporting, intelligent targeting, a real-time forecasting tool, flexible ad design, and more are among the features.
Publishers can receive access to comprehensive administration and ad serving functionalities for the full digital advertising landscape with Verizon Media’s ad server. With Verizon’s technology, you can efficiently manage campaigns across traffic types such as display, video, and mobile.
Publishers may expect a faster workflow with precise forecasting tools that allows them to manage complex procedures in real-time. Publishers will also benefit from enhanced mobile targeting, cross-screen monetization, effective and simple programmatic administration, precise inventory management, and other features.
Also published on Medium.