Do you want to know what ad networks have the best yield optimization? Check this article!
First, when we talk about yield optimization it refers to the activity of increasing performance and revenue through data analysis and optimization approaches. In a nutshell, it’s a method for increasing the value of digital advertising.
Yield optimization allows to publishers analyze historical data to determine which inventory sections are performing well and which are not. Publishers can use yield optimization to better understand the factors or circumstances that exist in these regions and utilize them to increase efficiency.
You’ll need to figure out which ad network is best for you if you want to monetize your blog or website. Finding the correct ad network, on the other hand, can be challenging due to the enormous number of options available and the fact that each one runs differently, making selecting the wrong one costly. We’ve compiled a list of the most popular ad networks to save you time.
MediaFem is a 12-year-old ad network that uses programmatic platforms (such as Google Ad Manager) to connect content websites with advertisers and charges a fee based on on-site revenue. It has devised a coding system to ensure that all advertisements are seen by those who are interested in the topic.
Real-time bidding (RTB) technology from MediaFem enables you to monetize your audience for a higher return on impressions. Their frictionless integrations also help you reach out to thousands of new customers. Advertisements for mobile ads and websites include banners, displays, native ads, and videos, to name a few.
With MediaFem, you can choose from a variety of placement options that can be tailored to your site’s layout and design. To optimize the impact of real-time bidding, MediaFem offers advanced header bidding options.
PubMatic provides a variety of publishing options with a focus on transparency and quality. They assist publishers package, managing, and selling their premium ad inventory to advertisers, simplifying the process of private markets.
PubMatic connects publishers to numerous demand partners across a number of screen sizes using powerful RTB technology to boost competition and yield. They also employ ad quality tools to safeguard publishers from low-quality ads while also enhancing the user experience.
By connecting to premium advertiser demand through Criteo’s Direct Bidder, publishers can optimize their ad revenue on both web and mobile devices.
Criteo provides access to over 20 000 global retail large brand clients for publishers. Their direct bidder accepts a variety of ad units, including display, native, video, and ad-blocked impressions.
Also published on Medium.