The first thing you need to do when you start a new blog is trying to make your traffic grow. That can be done in many ways, like creating good and popular content, sharing your blog on social media and with your friends, among other things. Once your traffic starts to grow, then you can start monetizing your content.

However, sometimes your traffic doesn’t grow that much and you are stuck being a small publisher. Nevertheless, you can also monetize your content even if your number of visits is low.


The method that almost every blogger uses at first is display ads. Display advertising is a technique used to entice visitors to a website, social media platform, or another digital medium to do a certain action. These are frequently composed of text-based, image-based, or video advertising that persuades the visitor to navigate to a landing page and take action (e.g. make a purchase).

But how can you know which ad network is the best for you? Well, it depends mostly on your traffic. Because of that, you should choose a display ad network according to your blog since not all of them work the same way. Here, we present you with the top 3 best ad networks for small publishers.

1. MediaFem

MediaFem is a programmatic network that connects marketers with content websites (like Google Ad Manager). They charge a commission on on-site income generated by MediaFem.

Their main advantage is the usage of Ad Styles, which are several methods to show an ad. This aids in capturing the viewer’s attention and improves the likelihood of them clicking on the advertising. This is significant since more clicks equal more money. Another benefit is that MediaFem’s revenue is not impacted by the publisher’s location and is not averaged.

It’s important to note that MediaFem only pays out to publishers who have a balance of at least $100 at the end of the month. If this occurs, you will be required to wait 53 days for the payment to be completed. Furthermore, in mobile apps, MediaFem allows you to post up to five adverts per page and three advertisements per screen.

All video, display, mobile, and native formats are supported by MediaFem. It also often posts advertisements. You may select from many placement choices, all of which can be modified to match the design and aesthetic of your website. To take advantage of real-time bidding, MediaFem provides a variety of header bidding choices.

2. Ezoic

Ezoic is an excellent alternative to large networks such as Mediavine and AdThrive. If your blog traffic isn’t mostly from the United States, Ezoic can significantly increase your ad revenue.

Their advertisement network is more diverse, encompassing a wider range of geographical regions and demographics. As a result, if your traffic is global, Ezoic can serve advertisements that are relevant and appealing to all nations and readers. Furthermore, Ezoic has an easy-to-use dashboard and a knowledgeable team to answer your queries.

Ezoic, like AdThrive, is a Google Certified Publishing Partner. The key distinction is that you may join up with Ezoic if you already have about 10,000 monthly visits. If your long-term aim is to increase your traffic in order to be accepted by AdThrive, Ezoic is a wonderful network to work within the meanwhile.

3. PropellerAds

Propeller Ads is a self-managed advertising network that provides internet advertisers and site publishers with extensive and industry-leading ad-serving and enhanced technology.

Unlike other advertising networks that need your website to satisfy specific criteria, one of the distinguishing advantages is how simple it is to get started. When you join up, your account is activated, and you may start shopping almost immediately.

They permit any website that follows their unwritten terms and conditions. Propeller Ads is just what you’re looking for if you’ve just launched your website and have a few visitors, or if you get thousands of new visitors every day.


Also published on Medium.