Do you want to monetize your mobile apps with in-app ads? You should read this article in order to understand the best ad network for you.

Nowadays, in-app is used by many publishers because it has a greater click-through rate than web advertising. According to Medialets, app click-through rates are 0.58 percent, but mobile web click-through rates are merely 0.23 percent.

But, what is in-app? In-app advertising is a way for mobile apps to monetize their real estate by showing ads to their users. Ad purchasers, in other words, pay them to display adverts within their app. This kind of advertising offers a better user experience because in-app adverts are resized to match the screen and appear more appealing, increasing overall engagement.

Finding the appropriate ad network, on the other hand, can be challenging due to a large number of options available and the fact that each one runs differently, so picking the wrong one could cost you money. We’ve compiled a list of the most popular advertising networks.


For you, MediaFem is the most efficient advertising network. By placing our text or picture ad banners on your website and encouraging visitors to click on them, you can earn money.

MediaFem is a profitable and effective ad network that may help you increase your revenue. Besides, you can use different formats of advertising such as banners, displays, native, videos for mobile ads and websites.

You can display up to five adverts per page and three advertisements per screen using MediaFem. Many publishers employ ad codes to bring visitors from all over the world to their websites.


Smaato is considered one of the best mobile ad platforms by publishers and advertisers. You’ll be able to sell ad space because there are over 10,000 publishers and 90,000 advertisers (or buy it). Besides, with this tool, you will be able to identify the advertisers who are willing to pay the most for ads on your mobile app.

You can observe where the biggest demand for impressions is during these real-time bidding super auctions, allowing you to maximize revenues on an impression-by-impression basis, resulting in higher-paying eCPMs. Smaato offers a variety of formats such as video, interstitial, banner, interactive, and others.


MobFox is an ad network that allows you to monetize your apps.  You can target people based on geography (country, region, city, or zip code), carrier, channel (IT, business, travel, entertainment, and so on), and demographics (age, gender, lifestyle, relationship, native language, and education).

MobFox ad network offers a variety of formats, including native, interstitial, and banner, rich media, and video, which are supported by the SDK. Using Moat’s thorough data, you can also keep track of how well your campaigns are performing. 

Also published on Medium.