Are you looking for the best ad mediation platforms for mobile ads? Then check these ones!

App developers use ad mediation to link several ad networks to their app. It functions as an ad network optimizer for developers that want to enhance their ad income. Besides, it automates waterfall optimization based on parameters given by publishers. When an ad request is received, the mediation layer immediately determines which ad source will produce the greatest CPM for that impression and serves the best ad in that network.

The purpose of ad mediation is to improve income for publishers by optimizing ad monetization, hence boosting the quality of advertisements delivered in each given transaction. Publishers are more likely to make income by moving ad sources around and having them fight for inventory.


Sounds great, right? But how does this link with mobile apps? When it comes to making money from your app, you want to ensure that you have complete control over it. Before ad mediation technology, selling and buying ad space was extremely disorganized and difficult to track. Furthermore, the pricing were inconsistent, which was far from ideal.

Publishers may now manage how and to whom they sell their ad inventory thanks to ad mediation. Despite the fact that the mediation process is typically automated, most platforms allow you to customize the waterfall by manually giving priority to desired ad networks.

Since there are so many ad mediation platforms, it can be difficult to choose one that fits your purposes. For that, we put together the best three for mobile apps:

1. MediaFem

MediaFem is a 12-year-old ad network that uses programmatic platforms to link content websites with advertisers and then collects a fee based on the software’s on-site income. It has developed a set of customizable marketing rules that enable any advertising to target those who are interested in the material being provided.

In return for showing adverts on the site, publishers earn 70% of the money collected by this platform. These percentages are never averaged among publishers and stay stable regardless of a publisher’s geographic location.

MediaFem pays publishers every 53 days, rain or shine. Payments to PayPal are always made on the first of the month, including weekends and holidays. All other payment alternatives are made available on the first business day of each month and may take longer to reach your account depending on the payment method you choose.

2. IronSource

ironSource is one of the best ad mediation solutions for increasing app income and eCPMs. You may pick from 15 different ad networks, and this platform will manage them for you. This saves you a lot of time and makes app monetization a breeze. You may also tailor your monetization approach by combining several mediation methods. IronSource offers a variety of ad types, including rewarded video, offerwall, interstitial advertisements, and banner ads, which is a significant benefit.

3. Fyber

Fyber provides several revenue options for mobile publishers, including FairBird, their ad mediation platform. It allows publishers the choice of using the waterfall system or the unified auction.

There are more than ten big ad networks vying for ad space, increasing competition and yield. This platform also provides extensive reports that cover all of the key indicators you need to monitor. The UI is very clear and straightforward, which is a bonus.

Also published on Medium.