It is well known that traffic to your website is a very important parameter in defining its performance. Therefore, when you are aiming to provide value to your visitors and build loyalty, it is very important to take it into account.
Below, we share with you 6 ways to increase web traffic that you can start using today to get more visitors to your site and increase your sales.
1. Optimise your site’s SEO
Appearing in Google searches is very, very important: currently, there are approximately 6 billion searches per day.
One of the most powerful and cost-effective ways to improve web traffic performance is to optimise the SEO of the site in question. Such optimisation will allow your site to attract readers and get first impressions from Google search engines.
SEO (Search Engine Optimisation) is the optimisation of a website for Google search engines. A strategy to generate organic traffic. In other words, SEO helps Google to recognise the content of your site as such and show it to users who are searching for that information.
Google has search algorithms – the company itself calls them “spiders” – that crawl the entire web every day, recording what new sites were created, what new pages are on old sites and sending all that information to Google.
So you could be missing out on an important source of potential customers to whom you can provide value with your content.
That’s why the first way to get more visitors to your website is to optimise your content according to Google’s search engine criteria.
2. Write frequent content for your blog
A blog is a fundamental part of a website, for several reasons. To begin with, it is a very good tool for generating web traffic without having to invest money in direct advertising. That is perhaps one of the greatest virtues of content, which is a first filter: only those who are interested reach it.
Google prioritises what your audience wants, which is why it is essential to create quality content that is relevant to the user (you can create buyer persona profiles to determine who will be the target of your content).
On the other hand, a blog is an opportune space to start to make yourself known, to position yourself little by little in search engines and also in the minds of potential customers. They will know what your subject of expertise is, what you excel in, and how willing you are to help them.
But also, having content will help you to capture leads, as you can lead interested people to subscribe to your newsletter in a more friendly way.
3. Use social media
Social networks are a good means of dissemination in general, and that is why it is more than convenient to use them as a platform to get your content off the ground.
A useful tip is to use them strategically, i.e. in a certain order that is in line with a marketing strategy. To do this, it is useful to set up a planned calendar, which will help you to communicate your content with a certain coherence and intentionality. It is not good to post content at random, talking one day about a political event and the next day about fashion trends.
Just as important as planning your content is determining which social networks will best help your business reach your target audience.
4. Ads Networks, main allies
Another idea for using social networks is to consider paid advertising. One reason why advertising is a very useful and convenient strategy is that Facebook allows very precise targeting: you can choose who your content is aimed at in terms of age, interests, education and many other parameters. Moreover, you can start advertising with very little money.
Advertising on Facebook or Twitter can be very easy and we invite you to experiment with the Twitter Ads tools and the ad manager!
On the other hand, tools like Google Ads, MediaFem, Taboola, are pay-per-click advertising platforms. This means that you can pay per click on your ad. Approximately 20% of the clicks on search engines are made as a result of these ads.
- MediaFem, for instance, connects content websites with advertisers using programmatic platforms, then charges a fee depending on the software’s on-site revenue. It has created a set of adaptive marketing standards that allow each ad to be tailored to the people who are most interested in the information being presented.
5. Use E-mail Marketing to boost
We have all subscribed to newsletters from brands we like and then received e-mails with information about their products, offers, sweepstakes and more. Expanding your mailing list can be the door to a more consolidated relationship with your users.
Although it is necessary to first get traffic to your website to sign up for the newsletter, it is a good way to make your audience come back again and again and perform a particular action. In addition, it is not uncommon for users to forward information they consider relevant to others to their acquaintances.
Email marketing is one of the cheapest ways to get web traffic and has one of the highest ROI rates. If you don’t know what ROI is, we recommend you read this article.
While you can get hundreds of tools on the Internet that will help you create good emails to send to contacts generated through your website, POSTR is one of the outstanding ones. Another alternative is Doppler.
6. Metrics as a way to optimise your strategy
Almost as important as driving traffic to your site is measuring it. This will allow you to know which variables are the best performers, so that you can reproduce them and increase your web traffic even more.
A key tool for this is Google Analytics, which, although it has many functions that are not suitable for beginners, is easy to understand and user-friendly. We recommend you take a look at it!
In conclusion, the web traffic of a website is important to be able to measure its performance, but also to provide value to your target audience, make yourself known and get more chances to sell your products. By following some of the previous tips and references, you will be able to start optimising your site and receive new visitors.
Also published on Medium.