You are probably already familiarized with online marketing and are selling advertising spaces in your blog or website. Why not take one step further and innovate choosing video ads and SSPs? Read on and find out what they are and what platforms to use.

Video advertising is one of the fastest-growing divisions of the advertising industry. The emotive power of television is paired with the engagement of web media in this style of advertisement. The consumer decides what they want to watch, when they want to watch it, and how they want to watch it, which makes this format an extremely enticing tool for publishers.

A supply-side platform (SSP) is an advertising technology platform that oversees the supply and delivery of ad inventories. SSPs help digital media owners and publishers automate the sale of digital ads by conducting automated auctions.

To eliminate wasted space and enhance views, SSPs are used to improve the yield optimization of advertising space inventory on websites and mobile apps. In a word, SSPs enable publishers to sell their inventory to the most lucrative ad network.

Why Choosing Video Ads

Traditional advertising has considerably less impact than a solid video marketing advertising plan. With this one, publishers can achieve much larger market penetration with relatively modest investments due to the widespread use of videos and the low cost of production. 

Who hasn’t opened social media like Instagram or Facebook and  come across a video ad? If you think this deeper, you will find that they are not annoying at all and that they are completely related to your interests. That’s why video ads are so engaging and successful. You can reach your target audience in a very simple way.

As we can see, online video marketing has become a highly effective advertising approach as a result of all of these advantages, and it will continue to grow and strengthen in the coming years. 

But what platform or SSPs should you use? Here we have selected the best ones for you to choose from. 

1. MediaFem

MediaFem is a multi-featured internet advertising platform. They’ve designed a strong and easy-to-use solution to help your website grow and prosper, using cutting-edge technology and 12 years of industry experience.

By delivering relevant content and employing more efficient methods than other ad networks, you may create eye-catching advertising that will increase your visits. Video advertising is one of the various alternatives they provide.

What is best, MediaFem has created a set of codes for so-called tailored marketing, allowing all advertisements to be seen by those who are actually interested in what is being offered. Publishers can select between bidding headers and the traditional One Ad Code form for their solutions. Video, mobile, web, and native ads are all available with MediaFem.

2. Smaato

Smaato‘s digital ad technology platform is a free ad server and all-in-one omni-channel monetization solution. With them, publishers have unprecedented control over their earnings. Publishers may import their own data and manage their whole inventory from a single location.

They provide complex ad forms as well as premium ad solutions. When it comes to Smaato, their client service is another strong suit, as is their income maximization.

3. Adobe Express

Adobe Express isn’t just a well-known name; it’s also one of the most user-friendly video ad creators available. It allows you to quickly create ads utilizing a choice of storyboards, layouts, and themes. There’s also an Inspiration Gallery where you can edit a range of stunning themes to make your own ad.

Because of its large collection of professionally designed fonts, this platform distinguishes out among video ad providers. They’re also completely unconstrained. You can instantly add personality to your advertisement by using these pre-designed typefaces.