This type of advertising provides a world of possibility for both marketers and publishers, with everyday development.
Indeed, this is the second most used format in mobile ads. 


What Is Interstitial Advertising and How Does It Work?


Pop-up advertising has served its purpose, and this type of advertisement is here to take its place. Full-screen dynamic ads that fill the interface of the app or website they’re put on are known as interstitial adverts.




Interstitials are adjustable for both iOS and Android smartphones and can be interactive, rich media advertisements with video content or static ads with plain text and graphics. This distinguishes them as one of the most creative ad forms available.


Interstitials are a fantastic solution for most mobile web platforms because of their high ad viewability, resistance to ad blockers, and creative dynamism when executed appropriately.



Advertisement formats include text, images, rich media, and video. Users can still pass over any of them by clicking on the ad to navigate to its drop-off point or closing it to return to their previous step.


Interstitial advertisements are one of the most common mobile ad formats chosen by designers and advertisers to boost installs and revenue due to their high impression rate.


First Option: MediaFem

This is a sell-side ad technology startup that provides publishers with comprehensive demand management and intermediation solutions. With a standard for selling inventory to programmatic buyers by combining ad serving for display, mobile, video, header wrapper capabilities, and outstream functions into one integrated stack.


How Is the Procedure?


Since MediaFem uses a 70% Rev. Share structure for Publishers, there are no upfront fees when paying in Net53 terms. These percentages are not averaged across all publishers and are kept distinct from a publisher’s geographic region.


Publishers can choose between header bidding and the standard One Ad Code strategy with these options. All video, display, mobile, and native formats are supported by MediaFem.


Second Option: AppLovin


AppLovin, which was founded in 2011, allows for revenue on a variety of mobile platforms, including Android, iOS, Amazon, and others.


With a low minimum payout level, ad revenue can be estimated using a CPA or CPC model.


AppLovin offers a variety of ad forms, including banners, video advertisements, and native ads, in addition to interstitial ads.


Third Option: Fyber


Fyber is a major independent ad network that collaborates with developers, publishers, advertisers, and agencies, as well as other ad networks and DSPs.


Also published on Medium.